Texas State University finished in first place in the 2025 District 10 American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC) held April 9-11 in Arlington.
District 10 includes universities in Texas, Oklahoma, Arkansas and Louisiana. This is the fourth time Texas State has won first since 2020.
“These students continued to do the little things right and challenged themselves to produce really great work. I’m proud of our student leaders who demonstrated real commitment and leadership through this whole process,” said Michael Devlin, Ph.D., professor in the School of Journalism and Mass Communication and NSAC team advisor.
“Our continued success is a result of our program’s dedication to developing a deep understanding of strategic and creative thinking among our students, which ensures they will be career-ready when they graduate.”
The National Student Advertising Competition is the premier college advertising competition, providing more than 2,000 college students the real-world experience of creating a strategic advertising campaign for a corporate client. This year’s case competition was sponsored by AT&T.
TXST’s 2025 team consisted of students from the School of Journalism and Mass Communication, the Department of Marketing and the communication design program.
The team now advances to the semi-final round taking place in May. Fall advisors included Rick Wilson, Ph.D., a professor in the Department of Marketing, and Sage Baker, a lecturer in the advertising program. Spring advisors include Devlin and DeeAnne Vickery, an adjunct professor in the advertising program.
Students who participated in the spring competition and who will be advancing to regionals include Juliet Cano, Dalton Mumma, Hailey Aaron, Alex Lopez, Ryan Eldredge, Alex Beyerlein, Sonya Eberhart, Colin Wade, Augustus Krueger, Khrissalyn Maldonado, Dj Villarreal, Zach Schulte, Sydney Allen, Aeron Shipp, Molly Podber, Kailey Couillard, Austin Barwegen, Lauren McGilvray, Jayla Martinez, Madison Weaver, Annabella Easdon, Emily Chu, Reese Raley, Raymond Rodriguez, Keegan Lanzerio, Maite Napoliello and Tanner Owen.