Dr. Vishag Badrinarayanan recognized with the Stephen R. Gregg Sr. Excellence Professorship

Dr. Vishag Badrinarayanan, a professor in the Department of Marketing at Texas State University, recently accepted the Stephen R. (Steve) Gregg, Sr. Excellence Professorship for outstanding record of teaching, research and service. Dr. Badrinarayanan has been at Texas State since 2005, and serves as the assistant chair. 

“I am honored and delighted to receive the Gregg professorship,” said Dr. Badrinarayanan. “The way I see it, the professorship is not a reward for my past performance, but an investment in me to enhance my productivity... I have always strived hard to maintain a robust research pipeline with several projects in various stages of development.”

The benefits of the professorship include a course release and an annual operating budget for research activities, which will offer more time to collect and analyze data. The budget will be utilized to cover data collection expenses, incentives for survey respondents and travel to research conferences to obtain feedback during the manuscript development process. 

The course release and operating budget that come with the professorship will allow the opportunity to conceptualize and execute more impactful research projects for top-ranked journals. Dr. Badrinarayanan plans on pursuing two major research projects – one on brand politicization and the other on sales enablement strategies for sales force effectiveness.

“The most beneficial aspect of the professorship, however, is the opportunity to collaborate with my colleagues and graduate students on exciting research projects that have been difficult to execute until now,” said Dr. Badrinarayanan. 

The projects will be in collaboration with the McCoy College of Business Administration and researchers from other universities. Both projects are expected to produce multiple scholarly publications and practical solutions to business challenges.