BET, Viacom VP for Programming Trisha Espinoza headlines 26th Mass Comm Week

By Carl Clark
Office of Media Relations
October 7, 2015

The Texas State University School of Journalism and Mass Communication will host the 26th annual Mass Communication week October 19-23.

This event is free and open to all mass communication students and the Texas State student body.  Mass Comm week will feature many leaders from the communication industry including Texas State alumna Trisha Espinoza, vice president for programing at Black Entertainment Television (BET) and Viacom.

Mass Comm Week brings local and national media professionals together with Texas State students for five days of panels, presentations and interviews to help students gain a better understanding of issues in mass media. 

“Our speakers give students an idea of what to expect in the real world, and what the expectations are for success in our professions,” said Elizabeth Clark, Mass Comm Week coordinator.

The conference also gives students the opportunity to network on a one-on-one basis with industry leaders and learn through hands-on training seminars.

“The field of mass communication has undergone profound changes over the last few decades, and more are on the way," Clark said. "We’re preparing our students to meet the challenges and move seamlessly—and responsibly—across multiple platforms in communicating with their audiences.”

The seminars range from journalism to marketing. One such marketing panel, “How to be the Next Don Draper,” covers how to enter into, then excel, in the marketing world.

For more information, visit

Monday, October 19
10 a.m.-noon Old Main front
Bobcat Promotions tent

11 a.m. to 2 p.m. Old Main, first floor hallway
Expo! Student Organizations & Campus Media

11 a.m. Old Main 234
A Network Executive's Perspective on Competing in a Streaming World

12:30 p.m. Old Main 234
Topics in Hispanic media

2 p.m. LBJ 4-16.1
Entrepreneurial thinking: Why Millennials will Change the World

5-6:15 p.m. Old Main 320
So You Want to be a Mass Comm Professional …

Tuesday, October 20
8 a.m. Old Main 320
Topics in Public Relations

9:30 a.m. Old Main 320
Topics in Public Relations and News Media

9:30 a.m. Old Main 234
“What You Don’t Know; Now You Know”

11 a.m. Evans Auditorium                                                                                                                      
A Network Executive's Perspective on Competing in a Streaming World

12:30 p.m. Evans Auditorium
Kick Off Your Career: Social Value, Significance and Scope

12:30 p.m. Alkek 250 Teaching Theater
Adventures in Media Innovation

3:30 p.m. Hines 204
Media Portrayals and Best Practices for Reporting on People with Disabilities

5 p.m. Old Main 234                                                                                                                               A Network Executive's Perspective on Competing in a Streaming World

7 p.m. Old Main 320
You Want a Job in Advertising? Here's What You Need to Know to Get a Good One

Wednesday, Oct. 21
11 a.m.  Old Main 320
Trending in Texas …                                                                                                                             

11 a.m.  Evans Auditorium                                                                                                                
Kick Off Your Career: Social Value, Significance and Scope                                                          

12:30-1 p.m. Hines 204                                                                                                        
What it Took to Get from Texas State to CNN International: A Discussion with Bharati Naik      

12:30 p.m.  Old Main 320                                                                                                              
Cheers for Convergence                                                                                                                             

2 p.m. LBJ 4-16.1                                                                                                                             
Media Relations: From Catching News to Pitching a Story                                                              

2 p.m. Old Main 234                                                                                                                     
Topics in Public Relations

3:30 p.m. Old Main 320
#BetterOutside: Using Technology to Connect with the Outdoors

3:30 p.m. Round Rock campus, Avery Building 368                                                                           
How Marketing has Become a Conversation

5 p.m. Old Main 234
Why Go to Grad School?

6:30 p.m. Old Main 320
Careers in Web Development: A Panel Discussion

6:30 p.m. Recital Hall, School of Music (Pleasant St.)
Editing Adventures at National Geographic 

Thursday, Oct. 22
8 a.m. Centennial 157
Q&A with Evan Smith

8 a.m. Old Main 320
How PRNewswire Addresses Digital Advances and Industry Trends

9:30 a.m. Old Main 232
Anne Boysen, Media Futurist with "After the Millennials"

9:30 a.m. Hines 204
Breathing New Life Into a Traditional Magazine: National Geographic

11 a.m. Old Main 201
Crisis Coverage: The Memorial Day Flood

12:30 p.m. Old Main 320
A Chat with the Editor

12:30 p.m. Old Main 234
Advertising Alumni Panel

12:30 p.m. Alkek 250 Teaching Theater
Social Media panel

2 p.m.  SJMC Advisory Council
JC Kellam Building, 11th floor
Open to SJMC Advisory Council members.

4:30 - 6 p.m. Meet ’n Greet reception for alumni, pros, students, faculty, special guests
JC Kellam Building, 11th floor
Advisory Council and Other Special Guests will be Introduced.

Friday, Oct. 23
8 a.m. Hines 204; and 9:30 a.m. Old Main 234
A Broadcast Journalist’s Story

10 a.m.-2 p.m. Old Main 320
University Star Advisory Board Annual Session
Open to University Star Staff and Invited Guests